Follow the Pan-American Highway north from Quito to discover the northern highlands and the vibrant culture of the Otavalo region. While the Otavalo Market is the star, these outings often branch out to include the volcanic waters of Cuicocha Lake or the leather-working village of Cotacachi. Plus, you’ll benefit from having an expert with you to translate the local Kichwa customs and find the best spots for traditional bizcochos (biscuits) along the way. Traveling this way means you can dive into the artisan crafts and volcanic landscapes of the Andes without worrying about navigating the rural highland roads yourself.