Top Niigata Prefecture Sake Tasting

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.

Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where the healing waters bubble up directly from the riverbed — a rare and unforgettable experience. Important Note: The outdoor hot spring may be unavailable during bad weather if the river overflows. In that case, we’ll visit a local indoor onsen instead. The tour also includes a taste of tradition with a hearty bear meat hot pot lunch, called "Kumanabe", a local specialty passed down through generations. On the way back to Iiyama Station, we’ll stop by a local sake brewery, where guests can enjoy tasting some of Nagano’s finest rice wine. Akiyamago is usually closed off in winter due to extreme snowfall that even surpasses ski resorts, but we operate guided car tours to this remote area.

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.

Let your guide help you navigate all the pubs and restaurants of Furumachidori on this private pub hopping tour, so you can spend more time enjoying the experience instead of stressing about the language barrier. Your guide will help you order, make recommendations, and ensure you have a fun night. You might spot a geisha, too.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

Discover the sake heritage of Niigata, widely regarded as Japan's premier sake producing region, on this relaxed private walking tour led by a friendly, government licensed local guide. Niigata's cold, snowy winters, pure water and high quality rice create its famously clean, crisp and dry 'tanrei karakuchi' sake. Starting near Niigata Station, visit Ponshukan, a unique tasting hall where you can sample a vast selection of local brews from across the prefecture, then tour a historic working sake brewery to see how premium sake is crafted and enjoy a guided tasting. Throughout the day your guide shares the stories and food pairings behind Niigata's beloved sake. Because this is a private tour, the pace and route are yours: linger where you like, ask all the questions you want, and customize the day to your tastes. Whether you are a curious first-timer or a passionate sake lover, it is a warm, local way to experience Niigata.

Step into the heart of Niigata on this private, fully guided day tour led by a government-licensed guide, with your own private vehicle and driver. Niigata grew rich as one of Japan's first international ports and as the gateway to the country's finest rice and sake, and this tour brings that story to life. Begin at Hakusan Shrine, the city's spiritual heart, then explore the grand Northern Culture Museum, former estate of Niigata's wealthiest landowning family. Wander the lively Pia Bandai market and the historic geisha quarter of Furumachi, and step inside the Imayo Tsukasa sake brewery to taste crisp local brews born of pure water and premium rice. Take in sweeping views from the Befco Bakauke Observatory atop Toki Messe, admire the Meiji-era Former Niigata Customs Office on the Shinano River, and browse the Honcho market. With hotel pickup, a flexible customizable route and an expert guide, you'll discover the best of Niigata in comfort and at your own pace.

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the business owner and/or workers with a guide. After the brewery tour, we'll check and try local food at a local farmer's market or authentic local restaurant of your choice/guide's recommendation.

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated as a National Tangible Cultural Property. You can explore the lavish four-story wooden architecture and savor authentic ryotei cuisine.

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch cooking rice in a kamado (a traditional Japanese cooking pot), with a master of rice, and experience seasonal agricultural activities. Visitors can also enjoy some "experiences related with rice" such as Futomaki Sushi making experience with a local chef, and a visit to an award-winning sake brewery. This tour also includes visit in a beautiful historical residence of major landowner of this area, where the emperor Showa stayed during his visit to Niigata prefecture. On the second day, you will enjoy a full-course rice dinner that is specially created for this tour. The program offers real country life and warm interaction with locals that will make an unforgettable experience.

Spend a full day discovering Niigata, the elegant port city on the Sea of Japan, with your own government-licensed guide and a private vehicle. Set the pace and explore in depth, from sacred shrines to sake and seafood. Begin at Hakusan Shrine, dedicated to matchmaking, then tour the magnificent former Ito family mansion and gardens at the Northern Culture Museum. Wander the historic geisha district of Furumachi, visit the centuries-old Imayo Tsukasa sake brewery for a tasting, and take in panoramic views from the free Befco Bakauke observation room at Toki Messe. Learn the city's history at Minatopia and the former Niigata Customs House, browse the lively Honcho market, and admire the elegant six-arch Bandai Bridge. With a private guide and vehicle throughout, the itinerary is fully customisable, making it ideal for travellers who want to experience the culture, history and flavours of Niigata in comfort.