Top Niigata Prefecture Wine, Beer & Spirits

Discover genuine Japanese sake in Niigata. This private sake-tasting experience offers the chance to learn all about the fundamentals of sake and experience authentic Japanese history, customs, and culture. As you sip sake and enjoy its rich flavors, a Kikisake-shi (sake sommelier) will teach you all about the process of making sake and about the deep connection between sake and the Japanese people.

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.

Let your guide help you navigate all the pubs and restaurants of Furumachidori on this private pub hopping tour, so you can spend more time enjoying the experience instead of stressing about the language barrier. Your guide will help you order, make recommendations, and ensure you have a fun night. You might spot a geisha, too.

Discover the sake heritage of Niigata, widely regarded as Japan's premier sake producing region, on this relaxed private walking tour led by a friendly, government licensed local guide. Niigata's cold, snowy winters, pure water and high quality rice create its famously clean, crisp and dry 'tanrei karakuchi' sake. Starting near Niigata Station, visit Ponshukan, a unique tasting hall where you can sample a vast selection of local brews from across the prefecture, then tour a historic working sake brewery to see how premium sake is crafted and enjoy a guided tasting. Throughout the day your guide shares the stories and food pairings behind Niigata's beloved sake. Because this is a private tour, the pace and route are yours: linger where you like, ask all the questions you want, and customize the day to your tastes. Whether you are a curious first-timer or a passionate sake lover, it is a warm, local way to experience Niigata.

Step into the heart of Niigata on this private, fully guided day tour led by a government-licensed guide, with your own private vehicle and driver. Niigata grew rich as one of Japan's first international ports and as the gateway to the country's finest rice and sake, and this tour brings that story to life. Begin at Hakusan Shrine, the city's spiritual heart, then explore the grand Northern Culture Museum, former estate of Niigata's wealthiest landowning family. Wander the lively Pia Bandai market and the historic geisha quarter of Furumachi, and step inside the Imayo Tsukasa sake brewery to taste crisp local brews born of pure water and premium rice. Take in sweeping views from the Befco Bakauke Observatory atop Toki Messe, admire the Meiji-era Former Niigata Customs Office on the Shinano River, and browse the Honcho market. With hotel pickup, a flexible customizable route and an expert guide, you'll discover the best of Niigata in comfort and at your own pace.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

Step into the world of sake production like never before at Niigata Ichiryu Sake Brewery, known for its Bairi brand. This unique experience unveils the intricate bottling process, the pivotal moment that shapes how sake arrives in your glass. Witness the active bottling line, where sake is meticulously filtered, filled, sealed, and labeled. A knowledgeable guide will illuminate the importance of temperature control and hygiene, demonstrating how even minor variations can impact aroma and taste. Conclude with a guided tasting of three specially selected sake varieties, highlighting the significance of careful handling in preserving flavor and balance.

Discover the art of sake brewing at Kikusui Sake Brewery in Shibata City, Niigata Prefecture. This guided tour offers an insightful look into the sake-making process, blending tradition with modern techniques. Watch the brewing process through glass windows, guided by knowledgeable staff who reveal the craftsmanship behind every bottle. Visit the state-of-the-art research lab and engage in an exclusive tasting of Kikusui's finest, including unique experimental brews. Both beginners and sake enthusiasts will leave with a deeper appreciation of this cultural beverage, alongside a complimentary original tenugui to remember your experience. - Guided brewery tour showcasing the sake brewing process - Exclusive tasting of Kikusui’s sake, including limited editions - Visit to a cutting-edge research laboratory on sake production - Complimentary original tenugui for each participant to take home

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the business owner and/or workers with a guide. After the brewery tour, we'll check and try local food at a local farmer's market or authentic local restaurant of your choice/guide's recommendation.

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated as a National Tangible Cultural Property. You can explore the lavish four-story wooden architecture and savor authentic ryotei cuisine.

Discover the unique charm of Niigata on a relaxing half-day journey that combines traditional Japanese culture, local flavors, and city scenery. This experience offers an opportunity to see a different side of Japan, from its long-standing traditions and craftsmanship to its famous food and sake culture. With a comfortable and well-paced itinerary, travelers can experience the character of Niigata while making the most of their limited time in the city. It is an ideal choice for those looking to enjoy authentic local culture and scenic highlights without the need for a full-day excursion. Guests who wish to enjoy a sake tasting can also do so for an additional fee paid locally.

Spend a full day discovering Niigata, the elegant port city on the Sea of Japan, with your own government-licensed guide and a private vehicle. Set the pace and explore in depth, from sacred shrines to sake and seafood. Begin at Hakusan Shrine, dedicated to matchmaking, then tour the magnificent former Ito family mansion and gardens at the Northern Culture Museum. Wander the historic geisha district of Furumachi, visit the centuries-old Imayo Tsukasa sake brewery for a tasting, and take in panoramic views from the free Befco Bakauke observation room at Toki Messe. Learn the city's history at Minatopia and the former Niigata Customs House, browse the lively Honcho market, and admire the elegant six-arch Bandai Bridge. With a private guide and vehicle throughout, the itinerary is fully customisable, making it ideal for travellers who want to experience the culture, history and flavours of Niigata in comfort.

Discover the art of sake brewing at a renowned brewery through an engaging guided experience. Enjoy an informative visit in Japanese or English, where you’ll learn about the philosophy and techniques behind sake production. Explore the working spaces and connect the brewing processes to the unique flavors of several handcrafted sake varieties during a guided tasting session. For those eager to dive deeper, an expanded tasting can be requested, featuring seasonal releases and various styles. With knowledgeable staff providing accessible insights, both novices and seasoned enthusiasts will find the experience enjoyable and memorable. Guided brewery experience available in Japanese and English Sample several varieties of handcrafted sake during the tasting Option to request an expanded tasting with seasonal selections Suitable for both beginners and experienced sake lovers, with engaging stories and clear explanations throughout the experience