All Niigata Prefecture Tours & Excursions in 2026

Enjoy a private, full day walking tour of Niigata with a government-licensed and multilingual guide. Niigata is a beautiful city located on Japan's northwest coast, facing the Sea of Japan. Its perfect climate and verdant landscape helped to make it an agricultural powerhouse, known for its long heritage of rice and sake production. Lets us know your interests and your guide will customize a tour that is made specifically for you.

Experience the best of Nagano with this immersive tour starting from Myoko Kogen and Madarao Kogen. Begin your journey with a visit to the renowned Jigokudani Snow Monkey Park, home to Japan’s famous hot spring-bathing monkeys. Afterward, savor a delicious winter lunch before heading to the historic Zenkoji Temple, one of the country's most significant Buddhist sites. Led by a knowledgeable English-speaking guide, the tour concludes with a sake tasting, offering a perfect blend of culture, nature, and local flavors.

Echigo-Yuzawa is a nature-rich destination just one hour from Tokyo. It can be a bit inconvenient to explore without a car, so we’ll make the most of your time with a guided tour by car. At Kiyotsu Gorge, you can admire the majestic rock walls and crystal-clear streams, enjoying a magical, artistic space where the gorge’s scenery is reflected on the water’s surface. Ryugakubo is a mystical lake where you can drink delicious spring water.We’ll have lunch at “Matsushiro Satoyama Shokudo.” The blue-toned interior creates an artistic atmosphere. Please enjoy local cuisine with a modern twist.After lunch, we’ll visit nearby art installations. Next, at Hoshitoge’s terraced rice fields, approximately 200 paddies of various sizes spread across the slopes like fish scales. Bijin-bayashi features beautiful beech trees. It is home to many wild birds. I'll explain using a translation app. Cover photo: “Tunnel of Light” by Ma Jansson (MAD Architects), photo by Osamu Nakamura

Please note that even if you select “Tour Language: English(written),” the driver speaks Japanese only. Communication will be supported using a translation app, and English tour information will be provided in advance. Discover the charm of Niigata with this private shore excursion tailored for cruise passengers. Enjoy a flexible itinerary that showcases historic landmarks, traditional architecture, and local culture while traveling in a comfortable private vehicle. With dedicated round-trip transport from Niigata Port, this experience allows you to explore at your leisure without the constraints of larger group tours. Perfect for couples, families, and small groups, this tour ensures comfort and efficiency, with a timely return to the port for your cruise. - Private vehicle for a relaxed and personalized tour experience - Explore Niigata's historic sites and local culture at your own pace - Ideal for couples, families, and small groups seeking comfort

Discover the rich history of the old Japanese port town of Niigata. This private tour explores the unique blend of Western and Japanese cultures that developed in Niigata in the 1800s when ships arrived from all over the world to trade and the city was flooded with sailors. You'll visit such landmarks as the Old Saito Residence, the former Ozawa Family Estate, and the Minato Inari Shrine.

Simplify your visit to Sado Island from Niigata City on a guided day tour. After catching the ferry over from the mainland (extra cost), you can choose 3–4 different attractions that you most want to visit. Depending on your interests, you could check out the Sado Gold Mine, the Museum of History and Folklore, the island’s lovely parks, and more. Get away from the crowds at this less-visited destination.

You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike, slicing through the breeze as you're guided to historical workshops and local spots that are usually inaccessible, thanks to the unique insights of a local tour guide. Throughout the tour, you are able to experience the dedication and craftsmanship of artisans while gaining a deeper understanding of life in the Tsubame-Sanjo area. The activity is available for both solo travelers and groups.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

The departure location is selectable from Nozawa Onsen, Myoko Kogen and Madarao Kogen. Starting with a visit to the famous Snow Monkey Park. Get up close and watch as the Snow Monkeys relax in the naturally occurring hot springs of Jigokudani. Thanks to the tour's early morning start you will see the Monkeys as exclusively as it gets! Following this, we will commute to Shibu Onsen town. The first place to stop is Tamamura Honten, a sake & beer brewery established in 1805 attached to a traditional art gallery. After that, our guide will offer you insight into the historic Onsen village. This village was once frequented by Samurai, poets, and travellers alike. Good fortune is said to come to those who bathe in each of the Onsen in town. This section is a walking tour, but if you would prefer to relax in an Onsen, you may do so for just ¥800! Finally, during the green season, we visit Kokugonji, a serene and beautifully maintained temple nestled in rural Nakano and founded in 825.

Step into a traditional Japanese shrine, a rare experience even for locals. Immerse yourself in crafting a beautiful windchime, a tangible reminder of your journey. This glass bell captures Japanese craftsmanship and resonates with memories of your adventure. Take it home, let its melodious chime echo your unforgettable Japanese escapade.

Explore the vibrant Pier Bandai market on a guided culinary walk that delves into the heart of Japanese seafood culture. This tour offers an authentic introduction to how fish and shellfish are selected, prepared, and enjoyed in everyday Japanese life. With a knowledgeable local guide, visit the Bandai-jima Fish Market and specialty shops, learning about local seafood favorites like sweet shrimp and salt-cured salmon. The experience includes a dining allowance for sampling various casual eateries, allowing you to enjoy dishes that reflect Niigata’s unique culinary landscape. - Discover the rich seafood traditions of Niigata at Pier Bandai - Guided exploration of the Bandai-jima Fish Market and specialty shops - Learn about local seafood and everyday eating habits in Japan - Enjoy a dining allowance to sample fresh seafood dishes at your leisure

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

Get personalized instruction no matter what level you are at from your ski teacher in Yuzawa. You’ll be skiing at Iwappara Ski Resort all day today, surrounded by mountain views and fresh air. Your lesson starts at 9am. Note that lunch, ski equipment and clothing, and your lift ticket are all at an extra cost.

Immerse yourself in the winter culture of Niigata by booking this private, full-day snowboarding lesson. Whatever your level of snowboarding experience—whether you're a beginner or a seasoned snowboarder—spending time on the snow with your instructor is sure to enhance your skills and techniques. As this is a private lesson, you can be sure of your instructor's undivided attention.

This 1-day guided tour offers an immersive experience at the Echigo-Tsumari Art Field, one of the world's largest international art festivals. Explore a unique fusion of art and nature in the picturesque satoyama region. Highlights include the mesmerizing "Tunnel of Light" at Kiyotsu Gorge and evocative installations like "For Lots of Lost Windows" and "The Last Class." Visit the Matsudai NOHBUTAI Field Museum and MonET, a contemporary art museum featuring works like Leandro Erlich's "Palimpsest: Pond of Sky." Enjoy a buffet lunch featuring local ingredients. With convenient round-trip options from either Tokyo or Echigo-Yuzawa, this tour is ideal for art enthusiasts, nature lovers, and those seeking unique cultural insights.

Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.

Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where the healing waters bubble up directly from the riverbed — a rare and unforgettable experience. Important Note: The outdoor hot spring may be unavailable during bad weather if the river overflows. In that case, we’ll visit a local indoor onsen instead. The tour also includes a taste of tradition with a hearty bear meat hot pot lunch, called "Kumanabe", a local specialty passed down through generations. On the way back to Iiyama Station, we’ll stop by a local sake brewery, where guests can enjoy tasting some of Nagano’s finest rice wine. Akiyamago is usually closed off in winter due to extreme snowfall that even surpasses ski resorts, but we operate guided car tours to this remote area.

Uncover the beauty and culture surrounding Niigata with a knowledgeable guide. Start your adventure by visiting the historic Yahiko Shrine, nestled in the foothills of Mount Yahiko, where you can enjoy the serene atmosphere and panoramic views from the mountaintop via ropeway. Explore the charming streets of Tsubame-Sanjo, famous for its high-quality metalcrafts and traditional workshops, and learn about the craftsmanship that defines the area. Enjoy a peaceful stroll along the coast at the scenic Teradomari area, known for its seafood market, or relax at one of the local onsen hot springs. Our guides provide in-depth knowledge of the local history and traditions, ensuring a deeper understanding of the region. Public transportation will be used to fully immerse yourself in the local experience, but private vehicle arrangements can be made upon request. Join us for a memorable journey through the scenic and cultural highlights just outside Niigata City!

A tour to fully enjoy the night in Takada, a historic castle town in the snowy region. The dining venue features a special lunch at "Centennial Ryotei Ukisyo," a traditional restaurant with over 140 years of history and designated as a National Tangible Cultural Property. You can explore the lavish four-story wooden architecture and savor authentic ryotei cuisine.

Discover genuine Japanese sake in Niigata. This private sake-tasting experience offers the chance to learn all about the fundamentals of sake and experience authentic Japanese history, customs, and culture. As you sip sake and enjoy its rich flavors, a Kikisake-shi (sake sommelier) will teach you all about the process of making sake and about the deep connection between sake and the Japanese people.

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the business owner and/or workers with a guide. After the brewery tour, we'll check and try local food at a local farmer's market or authentic local restaurant of your choice/guide's recommendation.

Let your guide help you navigate all the pubs and restaurants of Furumachidori on this private pub hopping tour, so you can spend more time enjoying the experience instead of stressing about the language barrier. Your guide will help you order, make recommendations, and ensure you have a fun night. You might spot a geisha, too.

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch cooking rice in a kamado (a traditional Japanese cooking pot), with a master of rice, and experience seasonal agricultural activities. Visitors can also enjoy some "experiences related with rice" such as Futomaki Sushi making experience with a local chef, and a visit to an award-winning sake brewery. This tour also includes visit in a beautiful historical residence of major landowner of this area, where the emperor Showa stayed during his visit to Niigata prefecture. On the second day, you will enjoy a full-course rice dinner that is specially created for this tour. The program offers real country life and warm interaction with locals that will make an unforgettable experience.