Top La Rioja Private and Luxury

You will discover the essence and personality of the capital of Rioja. Its surroundings, customs and the emblematic Barrio de la Estación, which is the location with the highest concentration of century-old wineries in the world. Get to know its historic centre and visit places such as the Hermitage of San Felices de Bilibio, where the popular Wine Fight is held. Enjoy and get to know the surroundings of Haro, tasting wine from the Rioja Qualified Designation of Origin, paired with Rioja products from KM 0.

Immerse yourself in the ancient winemaking traditions of Rioja on this comprehensive tour, which includes visits to Rioja Alta. Benefit from the luxury of having a driver to transport you between dispersed wineries, with commentary as your ride. Discover vineyard agriculture and grape growing during a guided vineyard visit, including a very special wine tasting in the vines, plus savor a local lunch paired with even more wine.

Join us for a unique experience undersanding our passion for creating wines. Experience first hand the traditions set by our Family over a 100 years ago. You will live and feel the history of our winery. Visit our Vinyards, taste our wines then you will know our cultural heritage.

Embark on a captivating journey through the heart of Rioja, where wine lovers and curious travelers are invited to discover the region’s true character and hidden gems. Immerse yourself in the timeless charm of Rioja by visiting carefully selected wineries that beautifully blend centuries-old traditions with modern winemaking innovation. Enhance your experience with a memorable Riojan culinary moment, thoughtfully paired with distinctive wines that showcase the diversity and depth of the region. The adventure continues in the vineyards, where you’ll uncover the soul of Rioja through an immersive vineyard experience. Learn how terroir, climate, and grape growing shape each wine, and enjoy a very special professional wine tasting surrounded by the vines. Book now for an unforgettable journey into the heart of Rioja’s wine culture, craftsmanship, and passion — an experience designed to be savored at a relaxed, local pace.

Step into the heart of Rioja’s wine culture on a small-group, all-inclusive tour. Immerse yourself into the history and traditions of the area while exploring Rioja Alta and Rioja Alavesa, the two celebrated wine regions. Visit two family-run wineries and a stunning vineyard to delve into over 2,000 years of winemaking history. Learn directly from the winemakers who craft these world-class wines—something many travelers miss out on. Savor a delicious traditional lunch, perfectly paired with wines enjoyed by locals, and walk through centuries-old vineyards to learn about the vines.

Tour of the Historic Centre and San Vicente Castle. You will see rock wine presses and stone wine cellars among seas of vineyards. Tasting of Rioja DOCa wine and tapas, transfer to a typical restaurant (not included in price) and visit to the Museum of Wine Culture. One of the best spaces in which the culture of wine is shown as a way of life through the centuries. And in addition, you will always be accompanied by our guides and assistants.

Will invites you to discover the very best of authentic La Rioja in just one day—the perfect introduction to this remarkable region in northern Spain. La Rioja may be Spain’s smallest province, but it offers an extraordinary diversity of landscapes, history, and culture. From mountain peaks rising to 2,271 metres to fertile valleys covered with vineyards and farmland, the region reveals a richness far beyond its size. This full-day journey takes you into the Najerilla Valley, the historical and cultural heart of La Rioja. Along the way, you will explore UNESCO-listed heritage sites, visit an authentic family-owned winery, savour traditional Riojan cuisine, discover charming villages off the beaten path, and immerse yourself in centuries of history, traditions, and local life. More than a sightseeing tour, this experience is an invitation to understand the soul of La Rioja and the unique character that makes this region so special.

Step into Rioja and experience the region as only a local can. This small-group, half-day tour takes you to Rioja Alta and Rioja Alavesa, two of Spain’s most iconic wine regions, where you’ll do more than just taste exceptional wines—you’ll also discover culture, lifestyle, history, and gastronomy. Visit two exclusive, family-run wineries and enjoy generous tastings of premium wines crafted with centuries of tradition. Learn the secrets behind Rioja’s winemaking process, explore the stunning vineyards, and hear insider stories from passionate locals who live and breathe this land. Along the way, your English-speaking guide will immerse you in the lifestyle of Rioja natives, sharing fascinating insights into their culinary traditions, winemaking heritage, and the unique rhythm of life in this historic region.