Top Ehime Prefecture Shopping Tours

Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour. After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where locals have cherished traditional confections for generations—not as tourist attractions, but as part of daily life. ◆ Guided Castle Exploration Begin with a ropeway ride and castle tour led by your English-speaking guide, discovering 400 years of local history. ◆ Storoll Hidden Sweets Confectioneries with Local Food Specialist Visit hidden sweets shops tucked along residential streets, experiencing: ・Tastings of handmade sweets: wagashi, mochi, and seasonal specialties ・Conversations with shop owners about their craft and traditions ・Glimpses of production areas and family stories ・Food Expert insights into local sweets culture and traditions ・Signature sweets comparison at two renowned tart makers etc. *Shop visits and interactions vary by daily operations.*