Top Ehime Prefecture Day Trips

Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural transfer between Matsuyama and Dogo Onsen. Enjoy rare Japanese mastery while traveling in comfort. ◆Authentic Two Washi Arts At Ikazaki Shachu, hand-make traditional washi paper and decorate a washi card with rare gilding art found only here. ◆Award-Winning Sake Tasting Enjoy Chiyonokame Brewery for premium sake, recognized nationally for excellence and its 300-year heritage. ◆Flexible luggage-friendly Transfer Pick-up at Matsuyama with drop-off at Dogo Onsen or return to starting point. ◆Included Services English brochures and basic driver assistance provided. ◆Upgrades Professional English Guide: For deep cultural storytelling. Special Lunch: Local delicacies grilled over a traditional open hearth (Irori). ※Can see options' detail when check availability.

The Ultimate Photogenic Kimono Package: This private tour takes you to Ehime's most photogenic spots via private taxi. Explore an award-winning historic villa, Insta-famous seaside station etc. in traditional attire. After kimono dressing, our taxi connects distant locations directly, without disrupting your attire. As Shimonada Station has limited train access, this private taxi package is essential for a stress-free visit. ◆Garyu Sanso Villa: Hidden Masterpiece Awarded Stars by a World Top Travel Guide A century-old National Important Cultural Property. Its traditional architectual design and beautiful garden offers perfect harmony with kimono. ◆Shimonada Station: Viral Seaside Station Photograph at this iconic spot famous for dramatic sea views. The Best Part: Rare, authentic kimono photography against this backdrop makes your photos truly unique. ◆Futami Roadside Station & Seaside Park: Final stop for rest and local souvenirs. *Summer: Yukata (lighter kimono) provided."

This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access to Shimoda where local train services are extremely limited. You can also enjoy sake tastings. 1. Shimoda Station: A Trending Photo Spot Enjoy breathtaking views at Shimoda Station, famed as ‘the station closest to the sea’. → Perfect for capturing Instagram-worthy shots. 2. Eikou Shuzo: Award-Winning Sake Tasting Tour a renowned local sake brewery that has won numerous national awards. You can sample two types of premium Japanese sake. 3. Other places to visit ・Futami Seaside Park: Enjoy a relaxing moment by the sea. ・Enmanji Temple: Visit this power spot to pray for matchmaking and good fortune. ・Tour concludes in the historic Dōgo Onsen district. This itinerary is ideal for travellers wishing to explore Ehime's photogenic attractions.

This is an 8-hour one-day tour that takes you to popular tourist spots in Matsuyama City, Ehime Prefecture, Iyonada, and Ozu with a guide in a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will meet at the Dogo Prince Hotel or pick you up at your hotel in Matsuyama City. Enjoy the spectacular view of Shimonada Station, which has been the setting for many movies and dramas as a station close to Japan's sea, and Ozu, which has attracted worldwide attention as a sustainable tourist destination, on a private guided tour. You can also enjoy a small ride experience on the local line of JR Shikoku from Iyo Kaminada Station ~ Shimonada Station. Since it is a private tour, you can arrange sightseeing points according to your preference. Departure and return times are also available upon request.