Top Ehime Prefecture Sightseeing Tours

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Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime

Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural transfer between Matsuyama and Dogo Onsen. Enjoy rare Japanese mastery while traveling in comfort. ◆Authentic Two Washi Arts At Ikazaki Shachu, hand-make traditional washi paper and decorate a washi card with rare gilding art found only here. ◆Award-Winning Sake Tasting Enjoy Chiyonokame Brewery for premium sake, recognized nationally for excellence and its 300-year heritage. ◆Flexible luggage-friendly Transfer Pick-up at Matsuyama with drop-off at Dogo Onsen or return to starting point. ◆Included Services English brochures and basic driver assistance provided. ◆Upgrades Professional English Guide: For deep cultural storytelling. Special Lunch: Local delicacies grilled over a traditional open hearth (Irori). ※Can see options' detail when check availability.

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Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime

Price varies by group size

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OZU STORIES Ozu Castle Town Regeneration Stories

The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town’s identity, Ozu City has focused on the restoration and utilization of old, abandoned residences and historic buildings. On this tour, you will learn about the current struggles in the old district and its revitalization efforts. ・The movie will show the overview of the pre-revitalized Ozu. ・A special visit to architectures before or under construction ・Viewing of Revitalized Historical Architectures A special visit to a hotel and shops in olden houses ・Interactoin with local Residents Interact with locais and business owners involved in revitalization of the Ozu castle-town

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OZU STORIES Ozu Castle Town Regeneration Stories

Price varies by group size

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Matsuyama Customized Half-Day Tour with Licensed Local Guide

This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.

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Matsuyama Customized Half-Day Tour with Licensed Local Guide

4 to 6 hoursFree Cancellation

Price varies by group size

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Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.

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Audio Guided Tour in Matsuyama Castle

30 minutes to 1 hour 30 minutesFree Cancellation

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This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 4-hour half day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process

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Matsuyama Private Customizable Half Day Tour

Price varies by group size

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Matsuyama Private Customizable Full Day Tour

This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 8-hour full day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process

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Matsuyama Private Customizable Full Day Tour

Price varies by group size

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Matsuyama Private Tour for Shore Excursion

This is a private day tour in Matsuyama for shore excursion travelers! There are a couple of options that one of would fit your needs! Visit the Japanese ancient historical places! Depends on the time limit, we can arrange sightseeing area with our guide and we have options to fit you as much as we can. Tour Options are mainly divided into "Public transportation Plan" and "Private car Plan". Feel free to let us know your request!

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Matsuyama Private Tour for Shore Excursion

Price varies by group size

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Full-Day Private Shimanami-Kaido E-Bike＆ cruise Tour

Enjoy a real fishing experience with an electric bicycle guided tour departing from and arriving at Imabari, enjoying the spectacular views of the National Cycle Route Shimanami Kaido, interacting with the island's fishermen, and cruising the scenery of the Seto Inland Sea. Enjoy a seafood bowl made with locally caught red sea bream at a local fisherman's hut-style restaurant. A local guide will take you to the return location

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Full-Day Private Shimanami-Kaido E-Bike＆ cruise Tour

Price varies by group size

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This is an 8-hour one-day tour that takes you to popular tourist spots in Matsuyama City, Ehime Prefecture, Iyonada, and Ozu with a guide in a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will meet at the Dogo Prince Hotel or pick you up at your hotel in Matsuyama City. Enjoy the spectacular view of Shimonada Station, which has been the setting for many movies and dramas as a station close to Japan's sea, and Ozu, which has attracted worldwide attention as a sustainable tourist destination, on a private guided tour. You can also enjoy a small ride experience on the local line of JR Shikoku from Iyo Kaminada Station ~ Shimonada Station. Since it is a private tour, you can arrange sightseeing points according to your preference. Departure and return times are also available upon request.

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Shimonada Station and Matsuyama Castle Private Tour

8 hoursFree Cancellation

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This private tour is designed for travelers arriving in Matsuyama by cruise ship. We will pick you up at Matsuyama Port or hotels near the port and explore the city with a government-licensed, experienced multilingual guide and a private vehicle. Matsuyama, the largest city in Shikoku, is famous for Matsuyama Castle, one of Japan's twelve surviving original castles, and for Dogo Onsen, one of the oldest and most celebrated hot springs in the country. Over this relaxed 6-hour tour, your guide introduces both the historic and modern sides of this charming castle town in Ehime. Together you can choose 2-3 sites from your itinerary list, such as Matsuyama Castle, Dogo Onsen Honkan, Ishite-ji Temple and the retro Dogo hot spring district with its Botchan steam train and lively shopping arcade. Because the tour is fully private and customizable, the day is built entirely around your interests, with no crowds and no rushing.

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Port Pick Up Matsuyama Private Tour Licensed Guide and Vehicle

6 hoursFree Cancellation

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This is an 8-hour one-day tour with a guide on a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will visit the spectacular view of the Mt. Kirousan Observatory, the Oyamazumi Shrine that is the general guardian of Japan, and the popular restaurant and specialty market "Roadside Station" Yoshiumi Ikiiki Hall, which is a departure and arrival point for rapid-current tide viewing boats. Since it is a private tour, you can also arrange admission to the boarding a rapid-water viewing boat if you like. Sightseeing points are available for consultation up to 8 hours. In addition, departure and return times can be arranged.

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Matsuyama to Shimanami Kaido VIP Private Tour

8 hoursFree Cancellation

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The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from various regions and kites collected from around the world. Afterwards, stroll along the “Hachikōji and Gokoku Townscape” stretching approximately 600 metres along the Konpira Kaidō road. The residences of wealthy merchants, where traditional culture endures, remain preserved as they were in their heyday. Enjoy the lingering atmosphere, featuring earthen walls plastered with local clay and traditional plasterwork. Furthermore, experience Uchiko's artistic culture in the dressing rooms of an authentic, purely Japanese-style theatre building, which has continued since the Taisho era.

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Uchiwa Fan Making and Uchiko Town Historical Stroll

2 hours 30 minutesFree Cancellation

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This is a unique guided tour, you get not only to know about special charcoals that used for Japanese tea ceremony, to see how it lit and used, and unite with the craftsman. ■At a charcoal kiln in the mountain area of Uchiko, the craftsman tells you how he makes charcoals and how it affects to the sustainable life in mountain area. ■visit mysterious Yuge shrine, the symbol of Ishidatami district. There is a big pond in front of the shrine, and you get walk on a beautiful bridge with roof to visit the shine. ■ Have a relax time with a cup of locally roasted coffee and local made bread. The tea-ceremony charcoal will be used to boil water for the coffee and warm up the bread. Enjoy chatting with the craftsman.

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Tea Ceremony Charcoal Kiln Visit and Coffee Time in Uchiko Town

Price varies by group size

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Local Washi and Paper Craft Cycling Tour in Uchiko Town

Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking & Book Binding at a Local Workshop Work alongside skilled craftspeople to create your own handmade washi sheet. Then craft a unique handbound notebook using your paper as the cover—yours alone. ◆ Discover Hidden Origami Vending Machine A quirky vending machine dispensing miniature origami and paper crafts, showcasing how washi culture weaves into everyday life. ◆ Enjoy Kite Museum Explore traditional Japanese kites (tako) intricately crafted from washi paper. Learn how this durable material has been essential to kite-making for centuries. Enjoy scenic cycling through Uchiko's historic streetscapes and traditional architecture between stops. *Local-guided private tour: exclusive to you Enjoy “Real Japan” at a lovely river side town.

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Local Washi and Paper Craft Cycling Tour in Uchiko Town

Price varies by group size

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Located at the foot of the Shikoku Karst, the Iwayagawa Gorge is a breathtaking canyon featuring a striking landscape of sharply split, massive boulders. The sight of water pouring vigorously from the crevices of these giant rocks and the crystal-clear pools are truly magnificent! Visitors can enjoy fresh greenery in spring and vibrant foliage in autumn while walking along the trail maintained as a prefectural park. After the hike, the program offers a chance to roast tea and taste "Irimochi," a traditional local tea sweet, providing a wonderful opportunity to interact with the locals..

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Canyon Boulders and Roasted Tea Trail

3 hoursFree Cancellation

Price varies by group size

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Matsuyama 8hr Private Tour with Licensed Guide & Vehicle

Discover Matsuyama, the warm-hearted castle town of Ehime, on a relaxed private day tour with your own government-licensed English-speaking guide and a private vehicle. Travelling at your own pace, you skip crowded buses and timetables and focus on what you most want to see. Stand beneath Matsuyama Castle, one of only twelve original castles left in Japan, with sweeping views over the city and the Seto Inland Sea. Soak up the timeless atmosphere of Dogo Onsen, one of the country's oldest hot springs, whose historic bathhouse is said to have inspired the film Spirited Away. Visit the National-Treasure temple of Ishite-ji, the vivid Isaniwa Shrine, the elegant Taisho-era villa of Bansuiso, and stroll the lively Dogo Haikara arcade with its retro Botchan Train. With a private guide and vehicle, the itinerary is flexible and fully customisable. Your guide shares the history, culture and local food of Ehime and helps with photos and tips, for an easy and memorable day in Matsuyama.

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Matsuyama 8hr Private Tour with Licensed Guide & Vehicle

8 hoursFree Cancellation

Price varies by group size

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Taxi Tour: Insta-Famous Shimonada Sunset View Award Sake Tasting

This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access to Shimoda where local train services are extremely limited. You can also enjoy sake tastings. 1. Shimoda Station: A Trending Photo Spot Enjoy breathtaking views at Shimoda Station, famed as ‘the station closest to the sea’. → Perfect for capturing Instagram-worthy shots. 2. Eikou Shuzo: Award-Winning Sake Tasting Tour a renowned local sake brewery that has won numerous national awards. You can sample two types of premium Japanese sake. 3. Other places to visit ・Futami Seaside Park: Enjoy a relaxing moment by the sea. ・Enmanji Temple: Visit this power spot to pray for matchmaking and good fortune. ・Tour concludes in the historic Dōgo Onsen district. This itinerary is ideal for travellers wishing to explore Ehime's photogenic attractions.

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Taxi Tour: Insta-Famous Shimonada Sunset View Award Sake Tasting

5 hoursFree Cancellation

Special Offer

Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destination through storytelling and local pride, starting from the iconic Botchan Karakuri Clock. The tour includes a visit to the serene Isaniwa Shrine, where you'll learn about purification rituals, before observing the architectural beauty of the Dōgo Onsen Honkan, a National Important Cultural Property. Conclude your journey with a stroll through the shopping street, sampling local snacks and comfort foods that embody the essence of this unique onsen community. - Guided walking tour through Japan's famed hot-spring town - Visit Isaniwa Shrine and learn about purification rituals - Explore the iconic Dōgo Onsen Honkan, a cultural landmark - Sample local treats while strolling through Dōgo's vibrant shopping area

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Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food

1 hour 30 minutesFree Cancellation

from

$104

$73

Price varies by group size

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Traditional Japanese Candle Making and Uchiko Walking Tour

Are you looking for a hands-on and local immersion experience unlike any other? On this tour, you will also have the unique opportunity to partake in a 200-year-old tradition by learning how to make Japanese candles known as Warosoku. Unlike the dipped candles of the West, Uchiko Warosoku are created by hand using a centuries-old technique that you can learn from a master! Once you have completed your very own Warosoku, you can enjoy a peaceful and intimate tea time of matcha and local sweets with the 7th-generation head craftsman. With a highly educated and friendly guide, you’re guided through a beautiful and well-preserved historical district. As you make your way to a Japanese Candle workshop that has been in operation for 7 generations, you will learn all about the history of this one-of-a-kind historic district. This tour is the perfect mix of history, craft, and local immersion that you will never forget.

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Traditional Japanese Candle Making and Uchiko Walking Tour

Price varies by group size

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Guided Walking Ohenro Pilgrimage Experience in Dogo Hot Spring

Dogo Hot Spring , which is said to be the oldest hot spring in Japan, is also on the route of the pilgrimage to the 88 sacred sites of Shikoku, where many pilgrims heal the fatigue of their journey and enjoy historical and cultural sightseeing. This programme allows visitors to experience local history and pilgrimage culture while walking with a guide along the surrounding pilgrimage routes, which are generally not well known to the public. Within walking distance of Dogo Onsen is the 51st temple Ishite-ji Temple, which has many cultural assets and has been awarded a Michelin star. You can learn the etiquette of pilgrimage and history and culture of temples. Along the walking pilgrimage route, there is a nature trail that climbs up a small mountain and passes through a bamboo forest, which you would not expect to find in the city, and an ancient shrine, Isaniwa Shrine, which located on a hill overlooking Dogo Hot Spring, making you to feel nature and history in a compact area.

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Guided Walking Ohenro Pilgrimage Experience in Dogo Hot Spring

2 hoursFree Cancellation

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This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Shikoku, off the typical tourist route, and travelling to Kure using a combination of private vehicle and ferry, you experience the unique proximity of the sea and people in the Seto Inland Sea while exploring the distinct sake, cuisine, and history of the region.

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Hiroshima Setouchi Sake Breweries

3 daysFree Cancellation

5% savings

from

$1,823$1,732

Price varies by group size

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Discover the hidden magic of rural Shikoku on this immersive day tour through a secluded village nestled within Niyodogawa town. Celebrated for its sweeping springtime cherry blossoms, dramatic autumn gorges, and the vibrant Akiba Festival in February, this remote community offers a rare glimpse into ancient Japanese traditions. Guests will walk the historic festival path to the local shrine, feast on Kochi’s traditional sawachi platter cuisine inside a beautifully preserved heritage home, and connect directly with local festival keepers. The journey concludes with a peaceful visit to a spectacular hillside tea plantation and a relaxing break for fragrant, artisan green tea and local sweets at a charming tea farmer’s restaurant.

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Shikoku Mountain Escape

4 hoursFree Cancellation

Price varies by group size

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Matsuyama Customized Private Tour by Car with Licensed Guide

This is the ideal tour for travelers wanting to discover Matsuyama's highlights efficiently in a private vehicle with a government-licensed multilingual guide! Discover the warm charm of Matsuyama, the largest city on Shikoku island. Ride the ropeway up to Matsuyama Castle, one of Japan's twelve original surviving castles, with sweeping views of the city and the Seto Inland Sea. Soak in the timeless atmosphere of Dogo Onsen, one of Japan's oldest hot springs, whose wooden bathhouse is said to have inspired Spirited Away. With a private vehicle, explore at your own pace. Visit historic Ishite-ji Temple on the Shikoku pilgrimage, see the beloved retro Botchan Train, stroll the lively Okaido arcade, and admire the vermilion Isaniwa Shrine and the European-style Bansuiso villa. With a fully customizable itinerary and a knowledgeable local guide, this private tour is a relaxed, enriching way to experience the best of Matsuyama at your own pace.

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Matsuyama Customized Private Tour by Car with Licensed Guide

6 hoursFree Cancellation

Price varies by group size

Member Pricing

Matsuyama & Setouchi Local Food Tour with Licensed Guide

Discover the charm of Matsuyama and the Seto Inland Sea on this private tour led by a government-licensed local guide. Located on the island of Shikoku, Ehime Prefecture is known for its beautiful scenery, rich cultural heritage, and relaxed atmosphere. Together with your guide, explore some of Matsuyama's highlights and gain insight into the region's local lifestyle and traditions. Stroll around the historic Dogo Onsen area, one of Japan's oldest hot spring towns, and experience the unique character of this charming castle town. Along the way, you may have the opportunity to discover local specialties and regional flavors that make Ehime unique. Because this is a fully private and customizable experience, the pace and itinerary can be tailored to your interests, making it ideal for couples, families, and travelers seeking an authentic experience beyond the usual tourist trail. *Please note that food and drink costs are not included and will be at your own expense.

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Matsuyama & Setouchi Local Food Tour with Licensed Guide

6 hoursFree Cancellation

Price varies by group size

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