Top AlUla Pop Culture

The Incense Road Experience brings together a host of ways to discover the stories of this epic trade route, and the enduring connections between people and incense - curated with the people of AlUla. By embarking on a trail through a maze of mud-brick at this historic site, visitors can encounter ancient artefacts, talk to great legends of history, explore rooftop aromatic gardens, immerse themselves in local memory, step into scenes from the past and create their own incense blends - whilst unravelling clues that connect every visitor to this epic and enduring legacy.