Top Niigata Prefecture Art & Culture

Discover the rich history of the old Japanese port town of Niigata. This private tour explores the unique blend of Western and Japanese cultures that developed in Niigata in the 1800s when ships arrived from all over the world to trade and the city was flooded with sailors. You'll visit such landmarks as the Old Saito Residence, the former Ozawa Family Estate, and the Minato Inari Shrine.

Enjoy a private, full day walking tour of Niigata with a government-licensed and multilingual guide. Niigata is a beautiful city located on Japan's northwest coast, facing the Sea of Japan. Its perfect climate and verdant landscape helped to make it an agricultural powerhouse, known for its long heritage of rice and sake production. Lets us know your interests and your guide will customize a tour that is made specifically for you.

Simplify your visit to Sado Island from Niigata City on a guided day tour. After catching the ferry over from the mainland (extra cost), you can choose 3–4 different attractions that you most want to visit. Depending on your interests, you could check out the Sado Gold Mine, the Museum of History and Folklore, the island’s lovely parks, and more. Get away from the crowds at this less-visited destination.

You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike, slicing through the breeze as you're guided to historical workshops and local spots that are usually inaccessible, thanks to the unique insights of a local tour guide. Throughout the tour, you are able to experience the dedication and craftsmanship of artisans while gaining a deeper understanding of life in the Tsubame-Sanjo area. The activity is available for both solo travelers and groups.

This 6-hour walking tour includes a Knife factory tour and fruit knife crafting at Tojiro, one of Japan's best knife makers.You'll polish the blade and the craftsman will sharpen the edge. Then you assemble the handle.You can get an up close and personal view of the how the craftsmen work. Take the completed knife home. There's also a tax-free showroom! A licensed guide will accompany you and help with translation. Before visiting Tojiro, you will go on a walking tour, please customize your tour with your guide by selecting 1-2 spots from‘what to expect’ or ‘itinerary’ list. . ※The Tojiro experience starts at 1:00 PM. Please be at the reception by 12:50. ※Upon arrival at Tojiro knife making, there will be an explanation regarding the handling of dangerous objects (knives), machinery, and an insurance application. Insurance fees at Tojiro are included in the experience price. ※Knife making (11+ only, adult price); children and infants can join the factory tour.

During this tour, we’ll expertly guide you through the rich tapestry of local traditions, allowing you to experience these techniques firsthand. From hands-on demonstrations to immersive experiences, you’ll gain insight into the intricate crafts of the area. And, of course, no journey through Tokamachi would be complete without savoring some of the most delectable local cuisine, adding a flavorful dimension to your cultural exploration.

You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike, slicing through the breeze as you're guided to historical workshops and local spots that are usually inaccessible, thanks to the unique insights of a local tour guide. Moreover, you will get a tiny-size machete as a gift from a craftsman. Throughout the tour, you are able to experience the dedication and craftsmanship of artisans while gaining a deeper understanding of life in the Tsubame-Sanjo area. The activity is available for both solo travelers and groups.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.

Explore the vibrant Pier Bandai market on a guided culinary walk that delves into the heart of Japanese seafood culture. This tour offers an authentic introduction to how fish and shellfish are selected, prepared, and enjoyed in everyday Japanese life. With a knowledgeable local guide, visit the Bandai-jima Fish Market and specialty shops, learning about local seafood favorites like sweet shrimp and salt-cured salmon. The experience includes a dining allowance for sampling various casual eateries, allowing you to enjoy dishes that reflect Niigata’s unique culinary landscape. - Discover the rich seafood traditions of Niigata at Pier Bandai - Guided exploration of the Bandai-jima Fish Market and specialty shops - Learn about local seafood and everyday eating habits in Japan - Enjoy a dining allowance to sample fresh seafood dishes at your leisure

Echigo-Yuzawa is a nature-rich destination just one hour from Tokyo. It can be a bit inconvenient to explore without a car, so we’ll make the most of your time with a guided tour by car. At Kiyotsu Gorge, you can admire the majestic rock walls and crystal-clear streams, enjoying a magical, artistic space where the gorge’s scenery is reflected on the water’s surface. Ryugakubo is a mystical lake where you can drink delicious spring water.We’ll have lunch at “Matsushiro Satoyama Shokudo.” The blue-toned interior creates an artistic atmosphere. Please enjoy local cuisine with a modern twist.After lunch, we’ll visit nearby art installations. Next, at Hoshitoge’s terraced rice fields, approximately 200 paddies of various sizes spread across the slopes like fish scales. Bijin-bayashi features beautiful beech trees. It is home to many wild birds. I'll explain using a translation app. Cover photo: “Tunnel of Light” by Ma Jansson (MAD Architects), photo by Osamu Nakamura

Step into a traditional Japanese shrine, a rare experience even for locals. Immerse yourself in crafting a beautiful windchime, a tangible reminder of your journey. This glass bell captures Japanese craftsmanship and resonates with memories of your adventure. Take it home, let its melodious chime echo your unforgettable Japanese escapade.

Recommended Spot Big Zelkova Tree (Kamisuwa Shrine) Experience the serenity of this 1,000-year-old tree, believed to protect the land and worshipped as a god of agriculture. Cedar Tree Path to Shrine Explore the historic Yahiko Cedar path, a natural monument, and cultural property, either by TUKTUK or Motorcycle. Triangle Field (Hachimai-zawa Forest Path Branch) Enjoy the expansive landscape and peaceful time with views of Mt. Yahiko. Haraedo Shrine Dedicated to the god of purification, cleanse yourself before visiting Yahiko Shrine’s main hall. Yahiko Shrine Known as "Oyahikosama," it's the symbol of Yahiko Village. Offer prayers with two bows, four claps, and one bow. Mt.Yahiko Ropeway (4-hour and 2-hour courses only) Take a 5-minute ride to the summit for stunning views. On clear days, you can see Sado Island. Rice Field Area Witness Mt. Yahiko reflected in water-filled rice fields, a beautiful and nostalgic landscape.

Experience the best of Nagano with this immersive tour starting from Myoko Kogen and Madarao Kogen. Begin your journey with a visit to the renowned Jigokudani Snow Monkey Park, home to Japan’s famous hot spring-bathing monkeys. Afterward, savor a delicious winter lunch before heading to the historic Zenkoji Temple, one of the country's most significant Buddhist sites. Led by a knowledgeable English-speaking guide, the tour concludes with a sake tasting, offering a perfect blend of culture, nature, and local flavors.

Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women had the precarious nickname Keisei (or Castle-toppler), for their reputation of stealing the hearts of upper-classmen. In Niigata, Oiran were always very popular in the Furumachi area. Today, in the near-by Honcho area there are many places that allow visitors to experience all the splendor of Oiran fashion. Allow yourself to explore your sensuality and project to the world your inner beauty, through the transforming experience of expertly selected dress and make-up. No one has ever walked away unchanged.

This tour is designed for travelers who visit Nigata City by cruise ship. We will pick you up at Nigata Port or hotels near the port. Nigata City. Niigata is a beautiful city whose northwest faces the Sea of Japan. As one of Japan's leading agricultural cities, Niigata has a beautiful landscape of rice fields, well-known for its sake and rice heritage. Thanks to its abundant nature and perfect climate, Niigata became an agricultural powerhouse and historically acquired a reputation for its plentiful, abundant food output. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.

This is a program which introduces a deep understanding of "Japan" through "rice" in Kashiwazaki, Niigata Prefecture. Participants will stay in an old minka (traditional Japanese house) with a kayabuki roof (shingled roof), watch cooking rice in a kamado (a traditional Japanese cooking pot), with a master of rice, and experience seasonal agricultural activities. Visitors can also enjoy some "experiences related with rice" such as Futomaki Sushi making experience with a local chef, and a visit to an award-winning sake brewery. This tour also includes visit in a beautiful historical residence of major landowner of this area, where the emperor Showa stayed during his visit to Niigata prefecture. On the second day, you will enjoy a full-course rice dinner that is specially created for this tour. The program offers real country life and warm interaction with locals that will make an unforgettable experience.

Blacksmith was brought to Tsubame and Sanjo area in Niigata prefecture in the early 17th century, started producing Japanese nails called Wakugi. This area now became an artisan metalsmiths town. You can visit some of those factories, artisans welcome you. In this tour, you will visit Knife factory, Tadafusa and coppenwear factory, Gyokusendo. Both has a long history and you can see their work very closely. You can also visit more factory, Museum or shopping spots where you can find the Tsubame Sanjo quality products.

The theater's retro atmosphere exudes a sense of history, featuring an awe-inspiring hall with a wooden beam ceiling—something rarely seen today except in important cultural properties. Another highlight is the projection room, which remains unchanged from the past. The building also exhibits Western architectural influences, with Greek Doric-style columns visible inside. Recognized as a Registered Tangible Cultural Property and a Modern Industrial Heritage Site, this cinema is a rare and valuable cultural landmark in Japan’s film history.

In Tokamachi, textiles have long been central to community life, especially during the harsh winters when they were woven into the very fabric of social customs. In the past, young men would look at the quality of a woman’s fabric before even looking at her face when searching for a wife. Today, Tokamachi’s textile craftsmanship reflects the region’s resilience and creativity, showcasing a rich tradition of adapting to its environment. This tour offers you a chance to experience this magical culture firsthand. You’ll learn about the history of Tokamachi and see the artists at work. Your day begins at 10:00 AM when you meet your guide at Tokamachi Station. From there, you will dive into the captivating history and cherished traditions of the area. Enjoy an unforgettable lunch experience, savoring local flavors, and take a tour of a kimono factory, where you’ll engage in a unique activity. The tour concludes at 5:00 PM back at Tokamachi Station.

Explore the essence of Japanese culture through an immersive journey that intertwines history, food, fermentation, and nature. Wander through a breathtaking landscape shaped by mountains and forests, discovering how traditional practices in agriculture and craftsmanship developed over time. Engage in hands-on experiences at historical sites and craft workshops, while indulging in local culinary delights, including rice cultivation and sake brewing. This exploration reveals the deep connections between community, spirituality, and the environment, offering a rich understanding of Japan’s cultural evolution.

Nigata is known for the best sake producing area - Myoko isn't the exception with 3 sake breweries of unique history and product line-up. They are all small-sized truly local breweries. You can see more and communicate with the business owner and/or workers with a guide. After the brewery tour, we'll check and try local food at a local farmer's market or authentic local restaurant of your choice/guide's recommendation.

This private and customizable tour for Niigata is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.