Skip to main content
Discover
Top Ehime Prefecture activities
Explore by category
Private and Luxury
Cooking Classes
Half-day Tours
Full-day Tours
How to Get Around
Transportation
Seasonal & Special Occasions
Arts & Design
Tours, Sightseeing & Cruises
Classes & Workshops
All categories
Top Ehime Prefecture landmarks
Top Ehime Prefecture landmark tickets
Matsuyama Castle tickets
Towel Museum tickets
Imabari Castle tickets
Kirosan Observatory Park tickets
Matsuyama Castle tickets
Towel Museum tickets
Kirosan Observatory Park tickets
Imabari Castle tickets
Beyond Ehime Prefecture
Tours in nearby places
Kochi Prefecture Tours
Wakayama Prefecture Tours
Osaka Prefecture Tours
Okayama Prefecture Tours
Kansai Tours
Fukuoka Prefecture Tours
Hyogo Prefecture Tours
Kyoto Prefecture Tours
Nara Prefecture Tours
Aichi Prefecture Tours
Ishikawa Prefecture Tours
Kagoshima Prefecture Tours
Explore Japan tours
Kanto Tours
Kansai Tours
Okinawa Tours
Hokkaido Tours
Kanagawa Prefecture Tours
Hiroshima Prefecture Tours
Saitama Prefecture Tours
Kochi Prefecture Tours
Chubu Tours
Fukuoka Prefecture Tours
Chiba Prefecture Tours
Nagasaki Prefecture Tours
All popular tours in<br/>Japan
Tours in similar places
Aomori Prefecture Tours
Kumamoto Prefecture Tours
Aichi Prefecture Tours
Gifu Prefecture Tours
Nara Prefecture Tours
Miyagi Prefecture Tours
Yamaguchi Prefecture Tours
Hyogo Prefecture Tours
Kyoto Prefecture Tours
Krong Kaeb Tours
Saitama Prefecture Tours
Kagawa Prefecture Tours
Ehime Prefecture trip ideas
Top 15 things to do in ...
Ehime Prefecture
Japan
Kochi Prefecture
Wakayama Prefecture
Osaka Prefecture
Okayama Prefecture
Kansai
Fukuoka Prefecture
Hyogo Prefecture
Kyoto Prefecture
Nara Prefecture
Aichi Prefecture
Home
Things to do in Japan
Things to do in Ehime Prefecture
Ehime Prefecture Tours
All Ehime Prefecture Tours & Excursions in 2026
Select Dates
Filters
Cultural Tours
Half-day Tours
Walking Tours
Private Sightseeing Tours
Historical Tours
Sightseeing Tours
Private and Luxury
Car Tours
Bus Tours
City Tours
42 results
Best Seller
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.
...More
1
2
3
4
5
6
Audio Guided Tour in Matsuyama Castle
30 minutes to 1 hour 30 minutes
Free Cancellation
4.0
(1)
from
$6
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
...More
1
2
3
4
5
6
7
Matsuyama Half-Day Private Trip with Government-Licensed Guide
4 hours
Free Cancellation
5.0
(2)
from
$91
Price varies by group size
In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandarins with exceptional flavor. Unlike the ones you see in store displays, mandarins grown on the trees are packed with natural sweetness and a balanced, refreshing acidity, offering a variety of tastes and aromas. You can take them home to use in sweets or cooking, or simply enjoy a mandarin in a warm room during winter—it’s absolutely delightful! Note: Children’s fees do not include a souvenir. This activity is a mandarin picking experience. Available season: Mandarins: October to December (The exact timing may vary slightly depending on the weather, so please confirm when making your reservation.)
...More
1
2
3
4
5
6
7
Miyakubochu Walking Foodie Adventure
1 hour
Free Cancellation
5.0
(5)
from
$16
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
...More
1
2
3
4
5
6
7
Matsuyama Full-Day Private Trip with Government-Licensed Guide
6 hours
Free Cancellation
5.0
(11,903 Operators)
from
$136
Price varies by group size
Enjoy a tour of Matsuyama Castle, the famous Ropeway street, and Okaido shopping arcade for a lovely day in the city. Matsuyama Castle is one of Japan's 12 Edo-era castles and a must-see in the city. Then, we'll stop for one of two specialties—Iyokan orange soft-serve ice cream or homemade Amazake (sweet fermented rice drink)—at a cafe. Finally, we'll stroll around Ropeway Street and discover the fun shops in the Okaido arcade.
...More
1
2
3
4
5
6
7
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
2 hours 30 minutes
Free Cancellation
5.0
(1)
from
$78
This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Shikoku, off the typical tourist route, and travelling to Kure using a combination of private vehicle and ferry, you experience the unique proximity of the sea and people in the Seto Inland Sea while exploring the distinct sake, cuisine, and history of the region.
...More
1
2
3
4
5
6
7
Hiroshima Setouchi Sake Breweries
3 days
Free Cancellation
from
$1,815
Price varies by group size
VIP taxis can accommodate up to 9 passengers and are equipped with a luggage room for storing luggage such as suitcases. The spacious interior of the vehicle gives a sense of openness, making it easy to move around inside the vehicle. The ride comfort is also attractive, making it less tiring even when traveling long distances. You can also use child seats and cycle carriers that are convenient for going out on the Shimanami Kaido.
...More
1
2
3
4
5
6
7
All in One Matsuyama Day Tour Private Taxi for Up to 9 Guests
6 to 10 hours
Free Cancellation
5.0
(1)
from
$760
Per group
Our stage is Shimanami. Shimanami is a magnificent stage where everyone can spend a wonderful time. Enjoy a healthy and wonderful view on your E-bike!
...More
1
2
3
4
5
6
7
Shimanami Kaido Sightseeing Tour by E-bike
5 hours 30 minutes
Free Cancellation
5.0
(2)
from
$194
Price varies by group size
Embark on an unforgettable adventure with our one-day E-bike tour across Omishima's southern half-circle, spanning approximately 34 kilometers. Explore iconic landmarks like Oyamazumi Shrine, Tokoro Museum, and Ken Iwata Mother and Child Museum in a six-hour excursion. Experience the charm of wineries, brewery shops, and breathtaking coastal views along the Shimanami Kaido. Casual pit stops at Kaeru Bakery add to the journey's delight. As the perfect finish, indulge in a sumptuous meal at "Shimanami French Filer" as a well-deserved reward. Join us for an active and flavorful day of exploration and enjoyment!
...More
1
2
3
4
5
6
7
6 Hour Private E bike Tour on Omishima
6 hours
from
$253
Price varies by group size
This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access to Shimoda where local train services are extremely limited. You can also enjoy sake tastings. 1. Shimoda Station: A Trending Photo Spot Enjoy breathtaking views at Shimoda Station, famed as ‘the station closest to the sea’. → Perfect for capturing Instagram-worthy shots. 2. Eikou Shuzo: Award-Winning Sake Tasting Tour a renowned local sake brewery that has won numerous national awards. You can sample two types of premium Japanese sake. 3. Other places to visit ・Futami Seaside Park: Enjoy a relaxing moment by the sea. ・Enmanji Temple: Visit this power spot to pray for matchmaking and good fortune. ・Tour concludes in the historic Dōgo Onsen district. This itinerary is ideal for travellers wishing to explore Ehime's photogenic attractions.
...More
1
2
3
4
5
6
7
Taxi Tour: Insta-Famous Shimonada Sunset View Award Sake Tasting
5 hours
Free Cancellation
from
$259
Per group
The experience takes place in Dogo Onsen—one of Japan's oldest hot springs This hot spring town, with a history spanning roughly 3,000 years, offers a mesmerizing, otherworldly Japanese atmosphere—so much so that it has even inspired anime settings. Within a compact 500m² area, you'll find magnificent Japanese architecture, narrow alleys perfect for hidden explorations, and a lively arcade lined with souvenir shops, ideal for a food stroll. The entire town exudes a timeless ambiance, making it the perfect place to wander in a kimono while discovering countless picturesque scenes.
...More
1
2
3
4
5
6
7
Dogo Onsen: Kimono & Geisha Immersion Photogenic Tour
2 hours 30 minutes
Free Cancellation
5.0
(5 Operators)
from
$299
Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destination through storytelling and local pride, starting from the iconic Botchan Karakuri Clock. The tour includes a visit to the serene Isaniwa Shrine, where you'll learn about purification rituals, before observing the architectural beauty of the Dōgo Onsen Honkan, a National Important Cultural Property. Conclude your journey with a stroll through the shopping street, sampling local snacks and comfort foods that embody the essence of this unique onsen community. - Guided walking tour through Japan's famed hot-spring town - Visit Isaniwa Shrine and learn about purification rituals - Explore the iconic Dōgo Onsen Honkan, a cultural landmark - Sample local treats while strolling through Dōgo's vibrant shopping area
...More
1
2
3
4
5
6
7
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food
1 hour 30 minutes
Free Cancellation
from
$104
Price varies by group size
· Private tea ceremony experience in an authentic tea room in Matsuyama Castle (Ninomaru Garden) ・Experience making matcha yourself using traditional tools (experiential) · Enjoy the authentic tea ceremony experience in the historic garden · Private space with small number of people or private space to enjoy leisurely ・Recommended for couples, families, and first-timers · Beautiful scenery of Japanese garden, perfect for photography · Easy-to-understand content that even beginners can participate with confidence · A special time of calm and calm among tourist attractions
...More
1
2
3
4
5
6
7
Private Tea Ceremony in Matsuyama Castle | Make Your Own Matcha
45 minutes
Free Cancellation
from
$32
Enjoy a real fishing experience with an electric bicycle guided tour departing from and arriving at Imabari, enjoying the spectacular views of the National Cycle Route Shimanami Kaido, interacting with the island's fishermen, and cruising the scenery of the Seto Inland Sea. Enjoy a seafood bowl made with locally caught red sea bream at a local fisherman's hut-style restaurant. A local guide will take you to the return location
...More
1
2
3
4
5
6
7
Full-Day Private Shimanami-Kaido E-Bike& cruise Tour
5 to 6 hours
from
$292
Price varies by group size
The menu features original recipes developed under the supervision of a registered dietitian with 20 years of experience in government agencies. Through dishes such as “Matsuyama Thai Rice,” “Soy Sauce Mochi,” and “Matcha Tea Ceremony,” this experience allows you to fully enjoy Ehime’s local cuisine and Japanese food culture. We will carefully explain each ingredient used. You’ll watch a demonstration by a professional chef, and the steps are simple enough for even children and beginners to follow, so you can participate with confidence. We accommodate food allergies and vegan diets. Aprons are provided, so you can come empty-handed.
...More
1
2
3
4
5
6
7
Cooking local cuisine&Sweets in Matsuyama Castle town, Ehime
1 hour 30 minutes
Free Cancellation
4.5
(7 Operators)
from
$162
Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience. Effortlessly glide through the island's flat terrains on our top-notch E-bikes, ensuring a stress-free ride for all. Discover the ancient tranquility of the 2,600-year-old Oyamazumi Shrine, known as the Island of the Gods. Ascend 266 meters to Mt. Anjin, surrounded by majestic camphor trees, and relish breathtaking views of the Seto Inland Sea during this mildly challenging trek. Indulge in Kamishima Island's authentic flavors with our exclusive local delicacies, especially the renowned 'Kamishima Manju.' It's not just about satisfying your taste buds but immersing yourself in the island's healing essence. Join us for an adventure filled with natural beauty, serene landscapes, and the soothing ambiance of Kamishima Island. Enjoy a rejuvenating experience!
...More
1
2
3
4
5
6
7
5 Hour E-bike Trekking on Omishima
5 hours
from
$240
Price varies by group size
Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park. The stage is set in a valley through the Meguro River, one of the Shimanto River tributaries. After finishing the half-day course, proceed further to the back, One of Japan's 100 largest waterfalls and 40 meters of slider points “Yukiwa no Taki” is the goal point. Next to Yukino Falls there is a natural Ochiai Pass that can be called a pipe slider created by nature, and you can enjoy all the big slider points in the valley. There is a steep staircase on the way, but you can also take a lunch break, The guide will select the spot of activity according to your physical strength, There is a detour for each point, so even beginners can participate with peace of mind.
...More
1
2
3
Named Valley Canyoning
6 hours
Free Cancellation
5.0
(1)
from
$68
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide. The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.
...More
1
2
3
4
5
6
7
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
2 hours 30 minutes
Free Cancellation
5.0
(3)
from
$78
Boarding: Matsuyama/Dogo onsen/Imabari Arrival: Miyajima-guchi This tour will take you on a journey to discover the deepest parts of Japan. Step aboard our luxurious bus and uncover the hidden treasures of the Seto Inland Sea. Our adventure begins with an exciting cruise, retracing the steps of Murakami kaizoku (Japanese pirates), followed by a journey through the breathtaking Tobishima Kaido to reach Miyajima. The inclusions for this day are as follows: ・Experience a thrilling cruise on fast tides. ・Ferry fare from Munakata to Okamura port. Our vehicle will provide hassle-free access to local areas that may be difficult to reach by other means of transportation. Inside the bus, our dedicated attendants will cater to your every need, providing beverages, travel tips, and unparalleled service in both English and Japanese. [ROUTE] Matsuyama (boarding) → Dogo onsen (boarding) → Imabari (boarding) → Cruise on fast tides → Service area → Ferry → Miyajima-guchi (drop off)
...More
1
2
3
4
5
6
7
Off the beaten Japan Cruise through Noshima Islands Tides
9 to 10 hours
Free Cancellation
from
$415
This is a private day tour in Matsuyama for shore excursion travelers! There are a couple of options that one of would fit your needs! Visit the Japanese ancient historical places! Depends on the time limit, we can arrange sightseeing area with our guide and we have options to fit you as much as we can. Tour Options are mainly divided into "Public transportation Plan" and "Private car Plan". Feel free to let us know your request!
...More
1
2
3
4
5
6
7
Matsuyama Private Tour for Shore Excursion
5 hours
4.0
(1)
from
$283
Price varies by group size
The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from various regions and kites collected from around the world. Afterwards, stroll along the “Hachikōji and Gokoku Townscape” stretching approximately 600 metres along the Konpira Kaidō road. The residences of wealthy merchants, where traditional culture endures, remain preserved as they were in their heyday. Enjoy the lingering atmosphere, featuring earthen walls plastered with local clay and traditional plasterwork. Furthermore, experience Uchiko's artistic culture in the dressing rooms of an authentic, purely Japanese-style theatre building, which has continued since the Taisho era.
...More
1
2
3
4
5
6
Uchiwa Fan Making and Uchiko Town Historical Stroll
2 hours 30 minutes
Free Cancellation
from
$162
Per group
Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking & Book Binding at a Local Workshop Work alongside skilled craftspeople to create your own handmade washi sheet. Then craft a unique handbound notebook using your paper as the cover—yours alone. ◆ Discover Hidden Origami Vending Machine A quirky vending machine dispensing miniature origami and paper crafts, showcasing how washi culture weaves into everyday life. ◆ Enjoy Kite Museum Explore traditional Japanese kites (tako) intricately crafted from washi paper. Learn how this durable material has been essential to kite-making for centuries. Enjoy scenic cycling through Uchiko's historic streetscapes and traditional architecture between stops. *Local-guided private tour: exclusive to you Enjoy “Real Japan” at a lovely river side town.
...More
1
2
3
4
5
6
7
Local Washi and Paper Craft Cycling Tour in Uchiko Town
4 hours 30 minutes
from
$227
Price varies by group size
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 8-hour full day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process
...More
1
2
3
4
Matsuyama Private Customizable Full Day Tour
8 hours
5.0
(1)
from
$331
Price varies by group size
The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town’s identity, Ozu City has focused on the restoration and utilization of old, abandoned residences and historic buildings. On this tour, you will learn about the current struggles in the old district and its revitalization efforts. ・The movie will show the overview of the pre-revitalized Ozu. ・A special visit to architectures before or under construction ・Viewing of Revitalized Historical Architectures A special visit to a hotel and shops in olden houses ・Interactoin with local Residents Interact with locais and business owners involved in revitalization of the Ozu castle-town
...More
1
2
3
4
5
6
7
OZU STORIES Ozu Castle Town Regeneration Stories
2 hours
4.5
(4)
from
$68
Price varies by group size
1
2
en
f9675952-478c-4270-b404-31dc9f3d266d
things_to_do
More Tours in Ehime Prefecture
Attractions in Ehime Prefecture, Japan
Things to do near Ehime Prefecture
Popular on Viator
Cooking Classes
Half-day Tours
Full-day Tours
How to Get Around
Arts & Design
Tours, Sightseeing & Cruises
Classes & Workshops