Private Tour: Paulista Avenue—The Most Famous Avenue in Brazil

Sao Paulo, Brazil

3 hours (approx.)
Group discounts
Mobile ticket
Offered in: English

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Overview

Anyone can walk down Sao Paulo’s Paulista Avenue, but going along means missing out on historical and cultural anecdotes. Go with a private guide who provides context on everything you see and is there to answer any questions you may have. Learn about what the city was like before the concrete jungle of today, socio-economic developments over the last century, and much more.

Gain insight into the famous avenue you won’t find in a guidebook
Discover shops and landmarks that most tourists overlook
Choose from several departure times to fit your schedule
A private tour means a flexible and personalized experience

What's Included

Professional licensed bilingual private tour guide.
VAT, all taxes and handling charges.

Meals and drinks.
Tips. (optional).

Meeting and Pickup

Meeting point

Japan House São Paulo
Av. Paulista, 52 - Bela Vista, São Paulo - SP, 01310-900, Brazil
• In front of "Japan House" on Paulista avenue nº 52 - Bela Vista, São Paulo. • Reference point: It's a walkable distance from the subway / metro stations "Brigadeiro" or "Paraiso" part of green line.

End point

Instituto Moreira Salles - IMS Paulista
Av. Paulista, 2424 - Bela Vista, São Paulo - SP, 01310-300, Brazil
• The tour must end after the visit to the “Moreira Salles Institute building” on Paulista avenue No 2424, which is very close to the subway / metro station “Paulista” in “yellow line” or close to “Consolação” station part of the “green line”.

Itinerary

Japan House

15 minutes • Admission Ticket Free

Santa Catarina Hospital Paulista (Pass By)

Casa das Rosas

20 minutes • Admission Ticket Free

Mirante Sesc Avenida Paulista

20 minutes • Admission Ticket Free

Mirante Sesc Avenida Paulista (Pass By)

Itau Cultural Institute (Pass By)

Escola Estadual Rodrigues Alves (Pass By)

Obras e Serviços (Pass By)

Centro Cultural Fiesp

10 minutes • Admission Ticket Free

Museu de Arte de Sao Paulo Assis Chateaubriand - MASP (Pass By)

Tenente Siqueira Campos Park (Trianon) (Pass By)

Mirante 9 de Julho

10 minutes • Admission Ticket Free

Rádio e TV Gazeta | Sede São Paulo (Pass By)

Residência Joaquim Franco de Melo (Pass By)

Augusta Street (Pass By)

Conjunto Nacional

15 minutes • Admission Ticket Free

Instituto Moreira Salles - IMS Paulista

25 minutes • Admission Ticket Free

Additional Info

Confirmation will be received at time of booking
Not wheelchair accessible

Most travelers can participate
This is a private tour/activity. Only your group will participate

Supplied by

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

Traveler Photos

Gallery picture 1 (from a traveler's review)

Gallery picture 2 (from a traveler's review)

Gallery picture 3 (from a traveler's review)

Gallery picture 4 (from a traveler's review)

Gallery picture 5 (from a traveler's review)

Reviews

5.0

based on 8 reviews

Total reviews and rating from Viator & Tripadvisor

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Pallista Avenue has a lot to offer

Kimberly_M, Jul 2026

This was a wonderful tour upon arrival in San Paulo! Pallista Avenue is full of cultural centers, shopping, museums, and art galleries…you just have to know where to look…hence this tour with Dóris who was terrific! It really laid the groundwork of what this city is all about currently and how it started, but geographically too. I kept visiting or passing through Pallista Avenue all week to join other tours.

Response from Host, Jul 2026

We’re so happy you chose to start your São Paulo adventure with us! 😊 Paulista Avenue really is one of the city’s most vibrant places, and we’re delighted that the tour helped you discover its museums, cultural centers, art, and history. It’s especially rewarding to know the experience gave you a deeper understanding of the city and inspired you to keep exploring throughout your stay. 🌆 We’ll be sure to pass your lovely comments on to Dóris—she’ll be thrilled to hear she helped make your first days in São Paulo so memorable. Thank you for your recommendation, and we hope to see you again on your next visit to Brazil! 🇧🇷✨

Fun Afternoon

Ingrid_R, Apr 2026

Great walking and learning about the Paulista Avenue. Doris communicated prior to our initial meeting point and all went smooth. I liked seeing the 4 old houses that are still standing. This was a great way to spend a few hours before a night flight or early morning.

Response from Host, Apr 2026

Thank you so much for your kind feedback! 🙏😊 We’re so happy to hear that you enjoyed walking along Paulista Avenue with Doris and learning about its history! 🌟 It’s great that the tour was a perfect way to spend your time before a flight. We hope to welcome you again on another tour soon! 🌍✨

Walking tour of Paulosta Ave was fabulous!

Melissa_S, May 2024

Loved my walking tour along Paulista Avenue! Deborah my guide was incredibly knowledgeable, kind and passionate about the history, architecture, art and culture of Sau Paulos iconic avenue. I highly recommend the tour!

Excelente

joan_m, Apr 2024

Excelente servicio lo recomiendo 100 si Dios lo permite volveré con mi familia y amigos amén………………..

Response from Host, Dec 2024

Hola! 😊 Muchas gracias por tu excelente reseña. Nos alegra muchísimo saber que disfrutaste de nuestro tour por la Avenida Paulista. Agradecemos mucho que nos recomiendes y nos sentimos honrados de saber que, si Dios lo permite, regresarás con tu familia y amigos. ¡Será un placer recibirlos nuevamente! 🌟 Gracias nuevamente por elegirnos.

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